ABOUT

Sidsel Marie Bøg

award winning

hair & makeup artist

Sidsel Marie Bøg is an award winning hair and makeup artist with more than 25 years experience in the beauty and fashion industry. Renowed for her high level of professionalism and ability to create flawless looks highlighting natural beauty, she has build a solid reputation within hair and makeup both in Denmark and internationally.

Sidsel is known for combining her high level of knowledge with an infinite creativity and masters the art of bring looks to life that range from perfect natural beauty to extravant extremes - but always with eye for enhancing the best features and keeping the look realistic, even when it is avantgarde. She is known for her ability to create a canvas of eminent skin and impeccable hair, which has brought her work with a wide range of Danish and international clients. She has worked closely with top-photographers such as Mario Testino, Anton Corbjin and Peter Lindbergh, and her work has been featured in established publications such as Vogue, Vs. Magazine, Wallpaper, Net-A-Porter, L’Officiel, ELLE, Bon Magazine, Dazed & Confused and DANSK Magazine. Sidsel’s work is a stable at the bi-annual Copenhagen Fashion Week and in campaigns for brands such as Bobbi Brown, Chanel, Ellis Faas og Shu Uemura. 

Besides creating divine looks for commercial and editorial clients, Sidsel also has a deep passion for sharing her knowledge. Hence, educating others has been and still, to this day, is a big part of her role in the industry. She has been teaching students for Bumble & Bumble and functions she as trainer for Kerastase and Shu Uemura Art Of Hair in Scandinavia, creating new looks and shows each season. Furthermore, she has held the position as Beauty Editor for the international publication Vs. Magazine, where she through continual product tests shared beauty and hair recommendations in its bi-annual print editions. Today, Sidsel is often used used as speaker and expert in magazines, events and television. In 2017 her knowledge and work secured her the title of Hair Artist of the Year at ELLE Style Awards (Denmark) along with several nominations for both Hair Artist and Makeup Artist throughout the years. Sidsel holds degrees from The Danish Hair Academy and London College of Fashion.

Besides her work as hair and makeup artist, Sidsel also has an entrepreneurial gene, which in 2012 led her to establish her own beauty web shop, Untold Secretz. The idea behind the site is not only to guide towards the best products on the market, but also collect them all in one place. Sidsel’s own preference for ‘clean’ and natural beauty shines through in all products available on the site, that especially caters for sensitive skin. She personally tested every product to make sure it lives up to her own high standards for beauty and skincare. Simultaneously, she makes an effort to provide all the necessary information about the product, its contents and benefits, to provide the best possible guidance and information to her costumers; in short, uncovering all the ‘untold secrets’ in beauty. 

 

Magazines —

100G Magazine
Australian Women’s Weekly
Bon
Bullet Magazine
Costume
Cover
Culture Magazine
DANSK
Dazed & Confused
Edward Magazine
Glamour
Grazia
ELLE
FAULT Magazine
Hunger
L’Officiel
Muuse
N Degrees
Net-a-Porter
Nordic Man
Oyster
Pitti-Uomo
Plaza Magazine
Portér
Revs Magazine
Schön Magazine
Showroom Magazine
Surface
SVA Magazine
SØREN LE SCHMIDT
The Horse Rider’s Journal
Tomorrow’s Journal
Vogue
VOGUE SCANDINAVIA
V Man
Vs. Magazine
Wallpaper
Zoo Magazine

 

Advertising —

Anne Vest Furhouse
Annhagen
Audi
BLANCHE
Bobbi Brown
B&O
KÉRASTASE
Carré Jewelry
Copenhagen Fashion Week
Customade
Depeche
Dyrberg / Kern
Ellos
Ellis Faas
EPOS GAMING
Face Stockholm
Garnier
Gosh Cosmetics
H&M
Hope
Hugo Boss
Hummel
Kranz & Ziegler
Level Shoe District
L’Oréal Paris
L’Oréal PROFESSIONEL
L’Oréal Studio Line
Lovechild
Mads Nørgaard
Mark Kenly Domino Tan
Maybelline
Max Factor
Maanesten
Michael Kors
Mos Mosh
MUNTHE
Nelly.com
Net-A-Porter
Netflix
Nivea
Notes Du Nord
Object
ONLY
Pandora Jewelry
Pierre Robert
Røde Kors
Samsøe & Samsøe
Sand
Saint Tropez
Schwarzkopf
Shiseido
Shu Uemura
SKALL STUDIO
Sloan Sable
Smashbox
Sony
Storm & Marie
The Last Conspiracy
Vero Moda
Vibe Johansson
Vila
& Other Stories

 

Personalities —

Aura Dione
Andreas Sjodin
Anton Corbjin
Bryan Adams
Cardigans
Caroline Hendersson
Connie Nielsen
Estelle
Faithless
Heather Nova
Helena Christensen
Helle Thorning Schmidt
Jenny Wilson
Jessica Biel
John Mayer
KATRINE GREIS-ROSENTHAL
Kylie Minogue
Lisa Nilsson
Mario Testino
Marion Raven
Medina
Melanie C
Mickey Green
Nelly Furtado
Oh Land
Peter Lindbergh
Ramsteinn
Robbie Williams
Simply Red
Solange
Tokyo Hotel
Uffie